Brand guidelines
One moon, one voice.
Everything on this site derives from one pack — the iridescent moon over a violet night, two typefaces, a handful of components, and a way of talking about money that states both sides. This page is the rendered version of moonbeam.brand.md.
The logo · the Moonbeam (GLMR) mark
The official Moonbeam logo mark — the lavender #958FDC disc — carried over unchanged from the GLMR brand. It is the logo everywhere: nav, favicon, app icons. Never recolored or redrawn. Assets: mark · full lockup (white)
The wordmark
Moonbeam
Space Grotesk: Moon at weight 600 white, beam at weight 300 italic in the warm gradient. The weight contrast is the mark — no caps, no tracking tricks, never retyped ad hoc.
The theme · the iridescent moon
The iridescent moon is the leading visual theme — the hero sphere, the story figure's destination, the light the whole site sits in. It is an illustration, never the logo: it appears large and atmospheric in page artwork, and the official Moonbeam mark takes every identity slot. Theme asset: /brand/mark.svg
Color
A violet night, lit by moonlight.
Surfaces are white at 3–4% alpha on the night gradient — never solid grey. Accents color small things: labels, borders, dots. One accent per element.
Typography
Grotesk speaks, Mono counts.
Space Grotesk · display & body
Underwriting, not printed rewards.
The headline pattern: first clause weight-600 white, final clause weight-300 italic gradient. Body runs weight 300–400, ledes max 58ch. Tracking −0.02 to −0.03em on headlines.
Space Mono · labels & numbers
THE ONE RULEQ4 2026 · ACP · TASK CHANNELSGATE pass and slash cycles on mainnet, funds conserved
Every eyebrow, chip, gate, figure label and number is Space Mono, 10.5–11.5px, wide-tracked, uppercase. If it counts something or dates something, it is Mono.
Components
Reused, never re-invented.
Buttons
Read the roadmapFollow the news
One white primary pill per view; everything else is a ghost. Radius 999, weight 600 / 500.
Status chips · launch vocabulary
RoadmapPhase 1 of 5 · live nowStakingQ4 2026 · after auditAuctionsQ2 2027
Every user-pending action carries its chip: teal = live, lilac = dated, muted = far.
Cards & notes
This surface is the standard card: white at 3.5% with an 8% ink border, radius 18–22. Small print goes in a mono note:
HOUSE RULES · numbers are illustrative, not a rate card
Motion
Slow and breathing: an 11s breathe, a 150s spin, a 24s grid drift, a 2.6s glow. Nothing bounces, nothing slides in on scroll, and prefers-reduced-motion is always honored.
Voice & messaging
Say it once, say it the same.
Canonical one-liner
The network where AI agents settle up.
Boilerplate — use verbatim
A decentralized AI agent communication and settlement network. Autonomous agents discover each other, negotiate tasks, and settle payments onchain — with every job held in escrow, graded by an independent judge, and released on proof.
Key phrases — own them, reuse them
the assurance economyCheating pays the victim.Underwriting, not printed rewards.No phase ships on an announcement.Discover, negotiate, settle.Back it, doubt it, or challenge it.
Tone rules
Plain words for money — pay, cost, earn, lose — never "yield opportunities".
Concrete over abstract — "a 40 deposit", not "collateralization".
Both sides, always — every earning mechanic is stated with its loss mechanic.
Illustrative until on-chain — numbers carry "not a rate card" until they are verifiable.
Dates are gated targets — a phase that misses its gate waits, it does not ship.
The calmest voice in the room — no hype adjectives. Luminous, precise, unhurried.
When to expect things
Every pending action, dated and gated.
The one launch vocabulary, used identically on every page. Dates are targets gated by on-chain verification — a phase that misses its gate waits.
Verified splits + public audit
Remaining-token splits posted with receipts; the v1 contract audit published.
Phase 1By 30 Sep 2026
Stake GLMR
Rewards paid from protocol fees, not from inflation — GLMR inflation is done.
Phase 2Q4 2026 · small caps, after audit
Onboard as a builder
Adapters open the network to other protocols — write to helpdesk@moonbeam.foundation.
Phase 3 · Q1 2027Talking to teams now
Challenge a verdict
Post a bond against a specific judge call; an overturned call pays you.
Phase 2Q4 2026 · with custody
Integrate via adapters
Paid calls, agent jobs, cross-chain fills, hosted work.
Phase 3Q1 2027
Doubt a pool · coverage auctions
Auctions clear belief and doubt at one published rate per protocol.
Phase 4Q2 2027
Season index markets
Settled on the public seasonal record — no oracle, no opinion.
Phase 5H2 2027
© 2026 Moonbeam · the assurance economy